At a recent event, I had the opportunity to speak with Fox 5 I-Team Investigative Reporter Randy Travis. You may have seen his stories on the air – a lot resulting in doors being slammed in his face or people running from him. Personally, I enjoyed our conversation. He even gave crisis communications advice, which happened to be the same advice we give to our clients!
Crisis communications is needed in each industry. Unfortunately, preparing for a crisis isn’t on the top of the to-do-list, usually until you’re smack dab in the middle of it. When the news crew comes to ask questions, no one is prepared and people’s first instinct is to run away or say the dreaded, “No comment.”
If you thought reporters liked having clips of persons-of-interest driving off in their Mercedes or running into dark rooms and slamming the doors … well they do. However, they also want to hear your side of the story and, when they do hear a well-planned, logical response, often present a much more balanced story, if they air the story at all.
At Schroder PR, we offer Crisis Communications Support for our clients. We train them to be prepared for reporters, negative social media attention and even internally, with employees and other stakeholders. We’ve handled all kinds of crises, for existing and new clients, and while we can support you in most stages of the crisis, it is in your best interest to be proactive.
If you’d like more information about how you can start being proactive with crisis management, or just to hear the advice that Randy Travis thought was so excellent and fitting, give us a call.…read the full article here.