Common sense would tell you that clients who hire you as their PR consultant would want to meet with you face-to-face on a regular basis, but we’ve learned that isn’t always the case. Sometimes you just have to knock on their doors – several times – and take food.
We have had clients who were just too busy to meet. One hired us to launch several campaigns and paid us for months before they were able to meet with us. We were handcuffed, not able get started until they provided us needed information, in person.
“Food,” I told my PR team in the huddle. “We must take them food.”
So we got up early the next morning and went by our neighborhood Einstein’s Bagels and ordered a dozen bagels, cream cheese and coffee and charmed our way into the office of the marketing contact who had proven especially elusive.
For other clients who were equally reluctant to meet, we offered an upgraded version of that same strategy. These two clients were always too busy to meet, continually refusing our requests to go out for coffee or to join us at a weekend Falcons football.
We ordered lunch and blackberry cobbler for several dozen employees who were working away inside my clients’ offices. We gave the clients one day’s warning and showed up early, filling their buildings with irresistible aromas. Finally, the handful of executives whom we had specifically targeted drifted in and sat down with us for nearly 45 minutes, talking about how we could get things back on track.
Nevertheless, at one of the clients, the president never did actually sit down with us or eat our lunch, though he did stand nearby and chatted amiably with us until he was called away for a phone call. As the rest of us enjoyed our blackberry cobbler, I told the marketing executive I’d prepare a plate for the president and take it to his office, but she warned me not to bother.
“He doesn’t eat,” she said. “He just works.”
And on that day, at least, he also met – with us…read the full article here.