6 tips for enhancing your resume

One: Show your creative side.

Sure, Elle Woods went a little overboard when she decided to make her resume on pink, scented paper, but there are definitely appropriate ways to showcase your creativity on paper.

For example, choose an appropriate accent color to use sparingly throughout your document and consider creating a simple logo to set yourself apart.

Two: Quantify your accomplishments.

The more you can quantify previous experience and accomplishments, the better a potential employer can understand your abilities.

According to CareerBuilder, “A job responsibility is something that you do on a daily basis; a quantified achievement is the result of that responsibility.” It is crucial to convey both to potential employers.

Three: Break out the thesaurus. 

Resumes’ work experience sections typically consist of short, bulleted descriptions. We recommend beginning each point with a strong verb that helps potential employers visualize what you’ve done.

Some verbs we chose for our resumes include: designed, developed, composed, informed, interviewed, localized, recruited, researched and supervised.

Four: Check for typos and grammar mistakes.

It is important that your resume and the email it is attached to are free of typos and grammatical errors. Spellcheck does not catch everything. Be aware of the common misuse of homophones, commas and hyphens. 

Five: Double check for typos and grammar mistakes. 

Once you are positive that your resume has zero errors check it again. We are shocked and amused by the amount of candidates that do not know how to spell the name of their city, neglect to spell our names and our firm’s name properly in emails and think the capitalization function on the keyboard should be used as frequently as the spacebar.

 Six: Be honest.

If your resume’s skill section is lacking it may be tempting to add a program in which you are not quite efficient or a language in which you’re not quite fluent, but don’t. Always be honest about your skills and experience. Actually, just always be honest!

Five tips to make the most of your PR internship

So you landed a dream internship with a reputable PR firm. Congratulations! But simply completing an internship alone won’t separate you from the many other students who will soon be applying for full-time jobs upon graduation. So how can you make the most of your experience to gain an edge over your competition? We’ve had our fair share of interns and know what it takes to make it in the PR industry, so we came up with five helpful tips to getting the most out of your internship experience.

One: Always act professional. This should go without saying, but your behavior in person and through technology makes as much of an impression on colleagues and clients as the work you produce. In order to act professionally, you should dress to impress, treat all colleagues and clients with respect and always arrive early or on time to work and meetings.

Two: Let your work speak for itself. If you deliver quality work and give each assignment great care, your boss will notice. It’s always better to go above and beyond with your work than to come up short. There’s nothing worse than getting an email from your supervisor asking you to redo something or put more effort into an assignment. If you don’t put a lot of effort into your projects, not only will you waste time redoing them, or even worse waste someone else’s time, but you will hurt your chances of securing a job with the company in the future.

Three: Never hesitate to communicate your career goals to your boss. After all, he/she has been in the industry longer than you have and would probably love to offer advice and guidance. Also, how will he/she know to contact you for, say, that media relations job opening when you graduate if you don’t tell him/her how passionate you are about that type of work?

Four: Don’t be afraid to ask questions! You aren’t expected to know everything. Part of your role as an intern is to soak up as much knowledge about the industry as you possibly can. Find the right balance between asking questions and taking your own initiative, though, because an intern who has to ask a question about every single step of a process may become more of a burden than an asset to the company. Overall, questions are encouraged.

Five: During your internship, don’t be afraid to branch out and begin building relationships with people inside and outside your industry. You never know who could be a useful contact in the future.

All in all, it’s important to look at your internship as more than a 9-5 job with a light at the end of the tunnel. Work hard, take it seriously and treat it like a permanent job, and you will leave with more than just another line on your resume.

Thought Leadership Defined

Like crowdsourcing or search engine optimization, Thought Leadership has become a buzzword in public relations that is often misunderstood and misused. What is Thought Leadership, who writes Thought Leadership posts and why is it important?

What is Thought Leadership?

Thought Leadership was coined 20 years ago in the pages of Strategy+Business after then-Editor-in-Chief Joel Kurtzman stated “those worth talking to were called Thought Leaders.” As the idea spread, lengthier definitions were introduced by a variety of publications intrigued by this new phrase. According to Mashable, when a person’s idea multiplies and distributes itself throughout the Internet, then that leadership becomes Thought Leadership.

Similar to content marketing, the creation of relevant and valuable content, Thought Leadership is crucial for marketing, branding and public relations in today’s age of constantly connected consumers. Thought Leadership can be a blog, white paper or even social media posts that dive deep into issues to establish an individual or a company as a go-to expert.

Who is a Thought Leader?

Anyone can write self-proclaimed Thought Leadership posts. However, the real question is who should write Thought Leadership posts? Forbes says a true Thought Leader is “an individual or firm that prospects, clients, referral sources, intermediaries and even competitors recognize as one of the foremost authorities in selected areas of specialization, resulting in its being the go-to individual or organization for said expertise.”

At Schroder Public Relations, we couldn’t agree more. We consider ourselves Atlanta’s leader in content marketing and provide daily, hard-hitting content for our clients in their areas of expertise from healthcare to real estate to law. Anyone with a stake in a brand should always be soaking in industry knowledge. However, Thought Leaders take it one step further and have ,unique ideas that transcend traditional industry knowledge.

How does Thought Leadership Benefit a Business?

Thought Leadership isn’t just for experts to share their wealth of knowledge and ideas to help out other industry competitors. Providing Thought Leadership is a lucrative power play that is designed to grow a business.

Though you may already be part of a steady business with great clients, more opportunities are always within reach. Thought Leadership can bring you more press  and respect in your respective industry. “Being seen as an industry leader can bring in press that will give your business more exposure, but it’s also a great way to network and meet potential partners,” said Lauren Hockenson in Mashable. Not only will Thought Leadership solidify your current business as a legitimate player in your industry, it will also open doors for growth.

Newton’s First Law of Motion says every object (in this case, business) tends to remain in that state of motion unless an external force is applied. If your content and brand are stagnant, your business will become stagnant, too. To continue to grow your business, you must stay in the forefront of the industry, always asking, and answering, “What’s next?”