Why that journalist isn’t responding to you

Yes or no. Why don’t they just respond to me?

That’s one of the top complaints PR people have about journalists and it’s no wonder. We all hate to be ignored. Why can’t they just send an email telling you whether they are interested or not. It just takes a few seconds, right?

A lot of journalists, me included, receive more than 300 emails a day. Another thing to remember is that most journalists are working with constant deadlines. They have to remain focused on meeting those deadlines. And that can mean less time to respond to pitches such as yours.

This was a hard reality for me to swallow. I was raised as a well-mannered Southern girl who promptly writes thank-you notes following every occasion. I initially tried to respond to everyone who emailed me. Then I realized I could either take the polite route or I could take the professional route and actually get my work done.

So what can you do about it?

  • Do your homework before you send out a pitch. If you are targeting a few journalists in particular, spend a few minutes checking out their publications and what types of articles they write.
  • Don’t take it personally. If a journalist is not responding, chances are good that he or she is just not that into your pitch. It’s not personal.
  • Follow up, but only to a point. How you should follow up varies by each journalist. I don’t mind a follow-up email asking me if got their press release or the occasional phone call. But a lot of journalists would rather pick up a hissing rattlesnake than answer a follow-up phone call and they will more often than not respond poorly.

I wish I had a magic solution. Journalists and PR folk may often have an uneasy alliance. But we need each other to do our jobs.…read the full article here.

Social media gaining on search engines

How did you find this blog?

An analytics report for this site will show you were most likely brought here by Google, Facebook, Twitter, or LinkedIn.

A recent post by Buzz Feed titled “Where did all the search traffic go?” explores changes in website traffic. BuzzFeed tracked traffic referrals to more than 200 publishers in their network that include more than 300 million people globally. They found that traffic from Google dropped more than 30 percent from August 2012 through March 2013 and search engines in general dropped by 20 percent in the same period.BuzzFeed's graph illustrating traffic sources

While search-engine-directed traffic decreased, site traffic did not. Traffic from all social media channels combined grew by 25 percent for the site. In March 2013, BuzzFeed found that Facebook sent 1.5 times more traffic than Google – the largest increase they have ever seen.

Increased social traffic proves the influence social platforms can have on users and implies that users’ online experience can be directed from friends and connections on social media as much as it can from highly intelligent Google robots.

As BuzzFeed put it, “We aren’t hunting for content as much as we are foraging from what’s right in front of us.” Whereas people may have once been led to food blogs by searching for a recipe and ingredients online, they are now led by their friend’s Facebook post, Pinterest board, or tweet. Similarly, you were most likely directed to this blog from Facebook, Twitter, or an email than from typing in “public relations blog” as a Google search term.

That’s not to say you wouldn’t have found this blog if you typed that in – but in the world of social, people may be taking less time to type in search terms and decide to read what’s sent to their inbox or included in their newsfeed.…read the full article here.