July 2007

welcome
Beginning with this issue of PR news, Schroder Public Relations will update you via email on projects we're pursuing and successes we've achieved on behalf of Perkins+Will. We'll also include a general story about public relations and marketing. This month Kristina Hjesland writes about branding and how it shapes every decision made by companies such as Google and Apple.

We will also include an occasional video or example of "new media" projects we've produced. For example, to view our 2006 Perkins+Will PR Video Report...
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branding notebook



Imagine for a moment that you're in your early twenties. You and a friend spend all day, every day, in your garage tinkering on a breakthrough invention you tell people will revolutionize the consumer marketplace...

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Project Overview: In April 2006, Perkins+Will was awarded the contract to design Arabia Mountain High School, scheduled to be Georgia's first LEED-silver Public High School. A groundbreaking was set for March 14, 2007 at the Arabia Mountain site just outside Atlanta in DeKalb County.The 240,000-square-foot facility will feature 42 classrooms, 10 science labs, a 600-seat auditorium and a 1,400-seat gym. The school will offer an extended environmental curriculum, using the Arabia Mountain Heritage Area as an outdoor classroom for students. Perkins+Will "signatures" will include sustainable design and Small Learning Communities...

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