n e w s

FOR IMMEDIATE RELEASE
September 6, 2006
For more information:
Chris Schroder, 404.872.7289 x13
chris@schroderpr.com

Schroder Public Relations Receives 2006
American Graphic Design Award For Hines Project

(ATLANTA, GA)--Schroder Public Relations announced today that it has been chosen as a winner in the 2006 American Graphic Design Awards by a nationwide panel of judges. Schroder PR received the distinction for its "Historical Roots Project," which chronicled the history of Atlanta's King & Spalding law firm. Hines, the international real estate firm, commissioned Schroder PR to create the project as a gift to King & Spalding to celebrate the firm moving their headquarters to Hines' 1180 Peachtree Street property in 2006.

The display uses a cross-section of a tree trunk to trace the roots of King & Spalding from its founding in 1885 to its move to 1180 Peachtree Street in 2006, using the trunk's rings to point to important moments in the firm's history. The wood comes from the base of a Basswood tree that firm founder Jack Spalding planted around 1892 in the front yard of what was then his family home at the corner of 14 th and Peachtree streets. Today, more than 110 years later, King & Spalding's new headquarters sits on this exact same spot -- 1180 Peachtree Street.

Schroder PR submitted the project as one of thousands of entries entered into the Graphic Design USA's annual awards and only a fraction of the entries were honored. Adobe Systems Incorporated exclusively sponsored the awards and national graphic design specialists from 7 companies comprised the judging panel.   

Schroder PR provides traditional services such as media relations, communication strategies, graphic design, community relations and speechwriting as well as digital services such as web site design, video production and eNewsletters.   Launched in 2003 by Chris Schroder, the firm's slogan, "Clear Messages in a Cluttered World," welcomes visitors to its web site at www.schroderpr.com where they can learn how to best communicate their messages to target audiences. Some of Schroder PR's major clients besides Hines include Colonial Properties Trust, Perkins+Will, King & Spalding and Atlanta's PricewaterhouseCoopers office.

Click here to view a video on the making of this historical display.