No Present like the Past.

When Hines announced its new 41-story, 1180 Peachtree tower in Midtown Atlanta and signed law firm King & Spalding as its anchor tenant, Schroder PR suggested a unique idea for a housewarming present that captured the imagination of both firms. 

The 1180 Peachtree tower was built on the exact property at the corner of Peachtree & 14th streets on which King & Spalding founder Jack Spalding had built a family home in 1892. Two Basswood trees planted by Spalding that flourished for 110 years on the corner were "in decline" by the time construction of the building began. Efforts to save the trees were unsuccessful. The wood, however, was saved and it happens to be the same type of wood used in organs for symphonies. The Atlanta Symphony Orchestra is considering the Spalding Basswood to construct its new organ in the new ASO Hall that will be adjacent to 1180 Peachtree.

Schroder PR suggested another use for the tree that Hines readily accepted. We produced and installed a prominent historical display in the lobby of King & Spalding's new 16th floor reception area that displays a 55-inch wide by 3-inch slice of the Spalding Basswood tree, positioned behind sheets of clear lexan, upon which are printed photos and key moments in the history of the firm and the city of Atlanta. This 9-foot-square display, which took nearly two years to complete, is a focal point for clients of and visitors to the law firm and it was unveiled to great acclaim by the media and firm partners. We invite you to watch the short video clip we've prepared on the effort. 

On a personal note, Jack Spalding is the great-grandfather of our firm principal, Chris Schroder and Chris' father, Jack Spalding Schroder, was born in a house on the property in 1917. Both facts are noted in a small dedication on the display. 

Schroder Public Relations was honored with an American Graphic Design Award for its work on this historical display.
For more information on the award, click here.

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