When local business owner Tom Murphy wanted media exposure for the sale of his Good Measure meals service to an Atlanta non-profit, he called Schroder PR. We worked with reporters and editors to explain a complicated transaction, Tom’s reasons for “donating” part of his research and development costs –  and the implications it had on an emerging trend called social entrepreneurship. The result? Informative and balanced section-front articles published with photographs in the Atlanta Journal-Constitution and the Atlanta Business Chronicle, on the same day.

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