When restaurateur Tom Murphy was starting a new company called Good Measure, he called Schroder PR. He wanted to help raise the profile of the new service that delivers fresh, nutritious meals to customers who want to lose weight – all for less than $20 a day.

A January 2004 product launch was planned, so Schroder PR quickly produced a backgrounder and delivered it to Atlanta area media.

In the first week of Good Measure’s launch, Schroder PR helped the service get a prominent feature on Page 3 of the Atlanta Business Chronicle and make live appearances on Fox 5’s Good Day Atlanta and WUPA Channel 69’s Focus Atlanta noon television show. Tom is pictured with Fox 5’s anchor Suchita Vadlamani on the set.

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