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Clear Messages in a Cluttered World...
PR Case Study: Sustainability
Overview:
For years, Perkins+Will has worked to build structures that successfully meet the needs and requests of clients, while simultaneously maintaining the company's trademark of sustainability, integrity and design. One of Perkins+Will's corporate communication goals was to increase its awareness for the firm's leadership in sustainability. Schroder Public Relations was asked to develop and implement strategies to meet this goal.
Objective:
Position Perkins+Will as the leading sustainable design and architecture firm.
Strategy:
- Develop a web-presence highlighting Perkins+Will's history in green design and leadership in the current green building movement
- Obtain media coverage of Perkins+Will's corporate sustainable thought leadership and practices
- Obtain media coverage highlighting sustainable components of various Perkins+Will projects
Tactics:
- Designed a sustainable page for Perkin+Will's web site highlighting its historical leadership and corporate philosophy in sustainable practices
- Utilized sustainable messaging in media pitches
- Secured media coverage in daily newspapers, trade publications and online media
- Secured op-eds and by-lined articles on behalf of key organization thought-leaders
- Hosted a media breakfast in conjunction with the GreenBuild Conference in Chicago to unveil Perkins+Will's Sustainable Design Initiative plan and provide an intimate opportunity for reporters to ask the experts about the future of green design and business operations
Results:
Our efforts resulted in extensive media coverage containing Perkins+Will's sustainable messaging. A selection of this coverage and visibility includes:
News article links:
- Environmental Design+Construction, February 2008
- By-lined article in Atlanta's Business to Business Magazine scheduled for December 2007 issue
- "Perkins+Will Launches initiative to Reach Carbon Neutrality by 2030," Contract Magazine, November 17, 2007
- "Perkins+Will Launches initiative to Reach Carbon Neutrality by 2030," Multi-Housing News, November 17, 2007
- "Making Gold: CDC Lab Attains LEED Status," Sun eNews, October 19, 2007
- "Op-Ed:Workers can save water, too," Atlanta Journal-Constitution, October 15, 2007
- "Architecture Notebook: A towering transformation," Atlanta Journal-Constitution, July 8, 2007
- "High-profile construction," Atlanta Journal-Constitution, July 8, 2007
- "Back to School: Perkins+Will Takes on Designing Georgia's First LEED-Silver High School,"
www.sun-enews.com, March 23, 2007
- "Metro to Get First 'Green' High School," 11alive.com, March 23, 2007
- "Georgia to have its First LEED Silver High School," www.interiordesign.net, March 21, 2007
- "DeKalb school designed to be earth-friendly," ajc.com, March 17, 2007
- "Public School Teaches and Inspires," Environmental Design+Construction, January 1, 2007
- "A Big Thanks," Business to Business Magazine, December 2006
- "The Sum of Smaller Parts," Architectural Record and Edutopia , 2006
- "Darden Selects Atlanta Architect," Orlando Sentinel, November 3, 2006
- "Graduates Flock to 'Green' Architecture Firm," Atlanta Business Chronicle, October 6, 2006
- "Perkins+Will Applies Green Standard to Commute," Atlanta Business Chronicle, October 6, 2006
- "Architectural Firm Intent On Being a Good Energy Steward," Atlanta Journal-Constitution, May 29, 2006
- "Environmental Issues: Recycling is a Material Advantage," Financial Times, March 7, 2006
- "More Committing to Green Energy," Hartford Business Journal, February 27, 2006
- "Developers Use Power of Wind to Raise Project," Atlanta Business Chronicle, February 10, 2006
- "Spending to Save: Going Green in 750 Square Feet," Atlanta Journal-Constitution, November 12, 2005
Video clips:
Click here to watch the 3 minute Quicktime
video of the Blythewood High School design.
Click here to watch the Quicktime video of the
201 Seventeenth Street development.
Additional news and video clips:
- EarthWatch - 201 Seventeenth Street, Ch 11, WXIA, September 13, 2007, 7:16 pm
- DeKalb School Earns Environmental Seal of Approval, Fox 5 Atlanta, August 12, 2007
- Arabia Mountain High School, Ch 11, WXIA, June 25, 2007, 7:20 pm
- Arabia Mountain High School, Ch 5, WAGA, April 20, 2007, 7:50 am
- Arabia Mountain High School, Ch 11, WXIA, March 22, 2007, 5:54 pm
- Arabia Mountain High School, Ch 46, WGCL, March 14, 2007, 4:02 pm
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