p r o j e c t s

Rubicon
Identity Package

Rubicon, an Atlanta-based company and leading provider of competitive market intelligence, market analysis and revenue management solutions for the global travel industry asked Schroder PR to assist in developing a new brand identity for the organization. The branding process included a new identity package for the company. This included:

• New Corporate Logo
• Product naming and logo development for its four product lines
• Letterhead package
• Web site
• Presentation templates
• Conference booth
• Marketing folder and collateral