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SCHRODER PUBLIC RELATIONS
CELEBRATES 5TH ANNIVERSARY

ATLANTA, January 23, 2008 – Schroder Public Relations is celebrating its fifth anniversary, as well as the launch of a brand new website (www.schroderpr.com) and Chris Schroder’s personal blog on media, Atlanta and family (http://chrisschroder.com/).

Atlanta native Chris Schroder founded Schroder PR in December 2002. Schroder, who worked as a publisher, editor and reporter in the newspaper business for 25 years, decided he wanted to explore the “other” side of the media.

"I suppose I owe it all to my cousin, Bo Spalding," said Schroder. "I had just sold my three newspapers to my business partner and was trying to figure out what to do ‘when I grew up,’ and Bo asked me to lunch. As we discussed my options, he declared ‘I have two words for you, son . . . Public Relations.’ And thus began my transition into PR."

Schroder first ran the firm out of his own home in Midtown handling a small client list of commercial real estate and professional service firms including Hines, Colonial Properties Trust, King & Spalding and HomeBanc.

A lifelong writer, Schroder has a great appreciation for the power of storytelling in communicating ideas. He dreamt of building a team of experts in identifying, shaping and telling client stories. So he hired a group of public relations and creative professionals who shared his appreciation for and ability to tell a good story.

After five short years, the firm now employs seven full time and five part-time team members and is headquartered in Midtown. Schroder PR boasts an extensive client list, including commercial real estate and professional service firms, architecture/design/construction companies and several non-profits.

"I enjoy the creativity, the writing, but mostly I enjoy being a business partner to our clients and a counselor on a whole range of issues, from media relations to communication to an Internet strategy," said Schroder.

About Schroder Public Relations
Located in the heart of Midtown Atlanta, Schroder PR (www.SchroderPr.com) is a multi-discipline communications firm that focuses primarily on commercial and residential real estate, architecture/design/construction, and professional service firms. Founded in December 2002 by former publisher, editor and newspaper reporter Chris Schroder, the firm’s work is based on the philosophy that effective communication boils down to the art and ability to tell and share a good story. The Schroder Public Relations team is skilled at identifying, illustrating and sharing the unique stories of its clients. In addition to traditional media relations, services include branding, marketing communications, new media, and creative services including: video production, website design, eNewsletter production and magazine and book publishing.