Social media gaining on search engines

How did you find this blog?

An analytics report for this site will show you were most likely brought here by Google, Facebook, Twitter, or LinkedIn.

A recent post by Buzz Feed titled “Where did all the search traffic go?” explores changes in website traffic. BuzzFeed tracked traffic referrals to more than 200 publishers in their network that include more than 300 million people globally. They found that traffic from Google dropped more than 30 percent from August 2012 through March 2013 and search engines in general dropped by 20 percent in the same period.BuzzFeed's graph illustrating traffic sources

While search-engine-directed traffic decreased, site traffic did not. Traffic from all social media channels combined grew by 25 percent for the site. In March 2013, BuzzFeed found that Facebook sent 1.5 times more traffic than Google – the largest increase they have ever seen.

Increased social traffic proves the influence social platforms can have on users and implies that users’ online experience can be directed from friends and connections on social media as much as it can from highly intelligent Google robots.

As BuzzFeed put it, “We aren’t hunting for content as much as we are foraging from what’s right in front of us.” Whereas people may have once been led to food blogs by searching for a recipe and ingredients online, they are now led by their friend’s Facebook post, Pinterest board, or tweet. Similarly, you were most likely directed to this blog from Facebook, Twitter, or an email than from typing in “public relations blog” as a Google search term.

That’s not to say you wouldn’t have found this blog if you typed that in – but in the world of social, people may be taking less time to type in search terms and decide to read what’s sent to their inbox or included in their newsfeed.…read the full article here.

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